Social Media Networking, Demo Reels, in this week’s Ask Amy

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Poster WebSocial Media Networking, Demo Reels, in this week’s Ask Amy: Amy dishes on how to harness the power of social media networking, putting together a demo reel, finding a manager, and the manager perspective. Each week Amy answers your questions here! Do you need acting technique tips or career advice? Send them here:

Amy Lyndon is a Celebrity Booking Coach, CEO and Author of “The Lyndon Technique: The 15 Guideline Map To Booking.” She has 40+ Series Regulars, an Emmy Winner, an Imagen Award Winner and 1000’s of Working Actors around the globe all using her Technique. She’s also an Award Winning Actress, Director and Writer currently with 91 IMDB credits and was the CEO – Personal Manager of Gold-Levin Talent for 9 years.

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Amy Lyndon

CEO – The Lyndon Technique

Phone: 818.760.8501

Website: (Order Amy’s Book here: “The Lyndon Technique: The 15 Guideline Map To Booking Technique”)

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Hello Amy, 

My name is Olu and I’m just fascinated by how casting directors are using social media more to recruit potential acting talent, in contrast to the more of the traditional approach like holding face to face auditions. Not just online but I’ve even heard stories of casting directors scouting people off the street to portray certain roles, which I find remarkable. Anyway, my question is what are your views on online casting calls? And what other things do you see casting directors doing in recruiting more faces in future?? Many thanks!

Olu, it really doesn’t matter where someone finds you, as long as they find you. Whatever you can do to make that happen is where you need to be. Get out there and start meeting people at auditions and online. The CD’s that are scouting off the street… well that’s just plain luck for those people privy to it. Book films that go to film festivals – that’s another place to meet people. Especially Sundance Film Festival.


Hi Amy!

I am a 17-year-old actress, singer and model from Puerto Rico and would love to head start my career in the US but a lot of agencies only accept local talent. Any tips on how to make this possible? Do you know some agencies that work internationally?

Make it in your country and then come here with credits and footage. Don’t know what agencies work internationally, but I’m sure you can google search it. It’s all about getting a work visa. Contact Richard Burke to get one:


I am trying to get a reel together for my daughter. I want to put something together now from what I have and add more later. I have 1 commercial and 3 clips from independent and short films. Should I put commercial and film together, since I don’t have much right now? Should I have dramatic and comedic film together? How about scenes with no dialog, can they be included?  How short or long should the reel be?  Should the reel open with her name and agents phone number? I have attached a link to show you what I have so far. If you have time I would love for you to let me know what you think.  🙂

Thank you so much for your time,

Jackie Williams

Hi Jackie. If the reel doesn’t represent what your daughter is selling, then you need to get a new one made. There are some great companies that do that. Without seeing the footage… I’d say keep them separate. Put the drama with the comedy because you don’t have much. If it’s not recognizable material try to keep it to a minute for each demo. Stand alone clips are good too. Start with a clip then her name in white on a black background – continue on, and end with the name again and an email. If you want more information… call the office 818 760 8501 to attend my Business Workshop that I hold each month and you can also learn the business by signing up on my site 🙂


Dear Amy,

How can an actor deal with this? As a manager, I feel like they should be prepared for casting directors who read flat, skip lines and can be generally uninterested… but since I’m not an actor I don’t know what that experience is like and don’t want to be too critical… thoughts? 

Michelle Jannone – Personal Manager

Dear Michelle,

Actors need to understand that it’s not how the casting director is reading, but how they hear what the casting director says from their character point of view.  Actors need to be auditioning for everything and anything to be able to deal in any situation.  If anything is throwing them, then they’re still too inexperienced.  It really does take practice to deal with the disinterested, disrespectful and lame reads that some CD’s give.  The truth is… if they gave a great read, then they would only be concentrating on their own acting and not the actors.  It’s easier to speed-read it and skip to the actor’s parts in order to see if they’re the character or not.  They already have a job.


We  would love to connect with you on Facebook and Twitter and Instagram and we would definitely appreciate a visit to the Cast It Talent website. Stop in and tell us what you think!  Start building your online brand with Cast It Talent as the centerpiece.  #RightActorRightJob

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